A detailed level report is a report for only one outlet that provides details on each piece of geography (such as a postcode, zipcode) within an outlet's territory or catchment area. The user has to select an outlet ID for the report in addition to the other information requested by the Report Wizard. The column titled 'Geography' shows the specific small scale locations and their potentials allocated to the selected outlet. Any differences in this allocated potential will be summarised in the impact column on the right. If the user only selects one scenario for the report, there will be on impact or comparison between scenarios, only a list of potentials which are allocated from the specific geography to this outlet.

 

An example of an detailed level report